Company Brief — Prepared for Dipjyoti
UA Vision Nordic AB · Landvetter, Sweden · June 2026
Seeing Through
the Chaos.
Clear Vision. Safe Decision.
UA Vision Nordic is a Swedish deeptech startup building the next generation of situational awareness for firefighters, incident commanders, and first responders — combining AI, sensor fusion, and real-time decision support into a single integrated platform. Founded by people who have been inside the smoke.
✦ Patent Pending · Apr 2025
✦ Vinnova Innovativa Startups 2025
✦ Founded by Active-Duty Firefighters
✦ Chalmers · FOI · RTJ Storgöteborg
The Origin
We Didn't Read About This Problem.
We Lived It.
UA Vision Nordic was not born in a boardroom or an accelerator. It was born in the smoke. Two of the company's three co-founders are active-duty Swedish firefighters who have spent years entering burning buildings with the same fundamental limitation that has defined the profession for over a century: you cannot see, you cannot know, and you cannot wait.
They have personally experienced what happens when an incident commander must make life-or-death decisions based on fragmentary radio communication and a rough sketch on a whiteboard. They have been the smoke diver navigating by feel through zero-visibility corridors, unsure whether the floor will hold, where the fire is spreading, or whether a colleague has been cut off. They built UA Vision Nordic because no technology existed that solved their problem — so they decided to build it themselves.
Co-Founder 01
Marcus Aronsson
Co-Founder · Business Development & Rescue Tech
Marcus has spent his career as an operational firefighter and drone specialist — first on the fireground, then at the intersection of aviation and rescue. As a member of COLLARIS, the European collaborative network on unmanned aerial systems for rescue operations, he has seen firsthand how European fire services are struggling to integrate drone intelligence into live operations. Not because the technology doesn't exist, but because nothing connects it into a coherent operational picture.
His deep relationships with national fire authorities, MSB, and the National Development Centre (NUC) are not the result of salesmanship. They are the result of professional respect, earned on the job.
"I have crawled through rooms I couldn't see. I have sent colleagues into buildings I couldn't map in real time. Every single time, I thought: someone needs to fix this. Then I stopped waiting."
Marcus Aronsson, Co-Founder — UA Vision Nordic
Drone Operations
COLLARIS Member
NUC Dialogue
MSB Partnership
Co-Founder 02
Andreas Eriksson
CTO · Station Commander
Andreas is a firefighter, station commander, and serial entrepreneur with deep expertise in high-voltage systems and test infrastructure — skills that turned out to be essential when designing a sensor unit that must survive the thermal, electrical, and mechanical punishment of a live fireground. Where others see a technology problem, Andreas sees a systems integration problem. And he knows how to solve those.
He leads MEV-Cam hardware development and is the primary technical contact for UA Vision's dialogue with FOI (the Swedish Defence Research Agency) and Chalmers University, where two active master's thesis projects are running on AI sensor fusion for the MEV-Cam proof of concept.
"When you are a station commander, you are responsible for getting people out alive — including your own team. I have stood at the threshold and made decisions with almost no information. That should not be the standard in 2026."
Andreas Eriksson, CTO — UA Vision Nordic
Station Commander
High-voltage Systems
FOI Dialogue
Chalmers Research
This is not a team that discovered an addressable market and built a product for it. This is a team that has the problem in their bones, knows every stakeholder in the ecosystem personally, and has the technical depth to build the solution. The product is not hypothetical. The relationships are not cold. The urgency is not manufactured.
The Problem
Every Second of Uncertainty Costs Lives
Firefighters enter burning buildings with no shared map, no real-time building data, and no common operating picture. Incident commanders make decisions based on radio fragments and whiteboard assumptions. In 2026, this is still the operational reality across the world's fire rescue services.
🚒
No Common Operating Picture
Incident commanders and smoke divers operate from disconnected information streams. There is no unified real-time view of who is where, and what is happening inside a structure. Critical decisions are still coordinated by radio fragments and hand-drawn sketches.
🌫️
Zero Visibility Environments
In smoke-filled structures, visibility drops to zero within meters. Standard cameras are useless. Personnel navigate by feel, memory, and assumption — with lethal consequences. There is no real-time 3D awareness of the space they are inside.
⚠️
Invisible Hazards
Flashover, structural collapse, toxic gas accumulation, and EV lithium-ion battery thermal runaway cannot be predicted from ground-level observations alone. Real-time sensor intelligence doesn't exist yet at the operational frontline.
🧠
Cognitive Overload Under Pressure
Extreme stress causes tunnel vision and degraded decision-making. Without AI-assisted decision support, even the most experienced commanders make preventable errors. 20% of firefighters will meet the criteria for PTSD during their careers — three times the general population rate.
180,000
Fire deaths globally per year
200+
Firefighters killed on duty annually
10 Md SEK
Insurance payouts for fire damage, Sweden 2023
$220B
AI in Emergency Mgmt market by 2029
Our Solution
The OptiSafe Platform
UA Vision Nordic has developed a three-phase integrated technology platform that transforms how emergency operations see, share, and decide. From the individual firefighter's body camera to the incident commander's common operating picture — one connected, AI-powered system.
01
MEV-Cam
Multi-sensor Enhanced Vision Camera
Body-worn hardware unit combining RGB visual camera, infrared (IR) thermal imaging, and LiDAR depth sensing. Designed for smoke divers and frontline personnel. Also deployable on drones and ground robots for autonomous pre-entry reconnaissance — arriving at the scene before any human responder.
Hardware
02
VILARIS™ AI
Visual-Infrared-LiDAR Advanced Real-time Integration System
The core AI intelligence layer. Processes and fuses multi-sensor data in real-time — detecting heat signatures for victim location, flagging structural collapse probability, identifying flashover and toxic gas risk, and generating tactical route guidance. Every incident feeds a global learning loop. EUIPO trademark registration in progress.
AI Core
03
OptiSafe System
Integrated Common Operating Platform
The full platform layer. Fuses sensor data from drones, wearables, ground robots, and building infrastructure into a shared real-time common operating picture (COP) for all responding organizations. Mesh-networked, geofence-enabled, digital twin integrated. Built to work across fire, police, EMS, and command simultaneously.
Platform
"Founded by active-duty Swedish firefighters, UA Vision Nordic is taking a real-world problem — lack of visibility in high-risk environments — and solving it with a new breed of AI-powered tech."
TechCrunch, March 2025
Intersection with Airbus
Where Our Worlds Converge
The operational domain of fire rescue and civil security shares significant technology and infrastructure overlap with aerospace and defense. Andreas reached out because your background at Airbus — particularly at the intersection of communications, emergency services, and aerospace platforms — feels genuinely relevant to what we are building.
Specific Areas of Potential Overlap
- Drone integration and autonomous platforms. Our OptiSafe ecosystem is designed for sensor-equipped drone deployment — pre-entry reconnaissance, aerial COP, and autonomous first-responder nodes. Airbus's rotorcraft and urban air mobility expertise is directly relevant to our roadmap.
- Secure communications infrastructure. Mesh-networked multi-agency coordination requires robust, low-latency, interference-resistant communication — an area where Airbus's satcom and tactical comms capabilities represent potential supply-chain and partnership value.
- Dual-use deeptech positioning. The sensor fusion, AI decision support, and real-time COP architecture we are building is relevant to any high-stakes operational environment — civilian or defense. FOI (Swedish Defence Research Agency) is actively engaged with us on this.
- Airport and industrial emergency response (ARFF). Airport Rescue and Fire Fighting is a structurally mandated, globally standardized market. Every major aviation hub in the world is a potential OptiSafe customer — a natural and scalable intersection with Airbus's global ecosystem.
- EU Horizon consortium opportunity. The next Horizon Europe Cluster 3 (Civil Security) call is anticipated for H2 2026. A consortium including a major European industrial anchor partner would significantly strengthen any application. We are actively mapping partners now.
Traction & Validation
Built on Real Ground
UA Vision Nordic is not a concept company. We have active relationships, validated technology milestones, confirmed external funding, and letters of intent from paying customers — all within less than two years of founding.
| Milestone | Detail | Status |
|---|
| Patent Pending |
MEV-Cam core technology — multi-sensor integration architecture filed April 2025 |
Active |
| Vinnova Funding |
Innovativa Startups 2025 — Swedish national innovation agency grant awarded |
Confirmed |
| Chalmers R&D |
Chalmers University — two active master's thesis projects on AI sensor fusion and multi-sensor integration for MEV-Cam POC |
Active |
| FOI Dialogue |
Totalförsvarets Forskningsinstitut (Swedish Defence Research Agency) — technical validation dialogue ongoing for dual-use defense applications |
In Progress |
| NUC Pilot |
National Development Centre for Fire Rescue — formal dialogue for pilot testing in realistic simulation environments |
In Progress |
| Letters of Intent |
Multiple organizations have submitted LOIs expressing willingness to pay. RTJ Storgöteborg among engaged stakeholders. |
Confirmed |
| VILARIS™ Trademark |
EUIPO trademark registration confirmed for the VILARIS AI brand and OptiSafe System |
Confirmed |
| Patent Expansion |
5 new patent applications in progress, filed June 2026 — extending the VILARIS IP portfolio across sensor fusion, AI decision support, and OptiSafe architecture |
In Progress |
| Press Coverage |
TechCrunch — "Sci-Fi Visibility for Firefighting and Combat Zones", March 2025 |
Published |
Market Opportunity
A Global Problem, a Nordic Beachhead
Our go-to-market strategy is Nordic-first — building validated reference cases in Sweden before expanding across Europe and into international markets. The same platform technology addresses fire rescue, defense, mining, oil & gas, and aviation emergency response (ARFF).
SOM 5-year
0.5–1.3 Md SEK
The global fire rescue and emergency services market encompasses approximately 110,000 fire stations worldwide. Based on an average technology investment budget of ~€120,000 per station per year, the TAM for MEV-Cam and the OptiSafe platform is approximately SEK 145 billion annually. Airport Rescue and Fire Fighting (ARFF) represents a separate, additive segment with mandatory global procurement.
Marcus Aronsson
Co-Founder · Business Development & Ecosystem
Active-duty firefighter and drone expert. Member of COLLARIS — the European Collaborative Network on Unmanned Aerial Systems for rescue operations. Leads business development, ecosystem building, capital raising, and all rescue and drone technology partnerships. His relationships with NUC, MSB, and national fire authorities are operational, not transactional.
Andreas Eriksson
CTO & Co-Founder
Firefighter, station commander, and serial entrepreneur. Deep expertise in high-voltage systems and test infrastructure. Leads MEV-Cam hardware development and all technical actor dialogues including FOI and Chalmers. The engineer who has stood on the fireground and knows exactly what needs to be built.
Tobias Larsson
CEO & Co-Founder
Entrepreneur and senior business leader with 20+ years of experience building and scaling organisations. In recent years active in the innovation and startup ecosystem — analysing and developing entrepreneurs, strategies, and business models. Background in Marketing and Economics (B.Sc.). Leads commercial strategy, investor relations, and international expansion.
Marianne Gyllensten
Business Strategist
M.Sc. with extensive experience in international market introductions, deeptech commercialization, and digital transformation — including roles in the space industry. Bridges research and market positioning.
Andreas Östberg
Mechanical Engineer — Hardware & Electronics
Mechanical and electronics engineer with 20+ years of hands-on experience across automotive, defense, subsea, and industrial systems. Has held design and development roles at Volvo Penta, Volvo Trucks, Saab, CEVT (Geely/Volvo Cars), MacGregor, and Veprox. Background in CAD-intensive development (CATIA, SolidWorks, Creo) and the intersection of mechanical design and embedded electronics. Brings the hardware engineering rigour that MEV-Cam demands.
Mats-Petter Wallander
Algorithm & Sensor Systems Developer
Ph.D. in Computer Science, Lund University. 15+ years developing patented algorithms for image and sensor data — at Anoto (digital pens), Flatfrog Laboratories (optical multi-touch), Eyefluence (eye tracking, acquired by Google), Google, and ARM (video technology). Co-inventor on 20+ US patents. Expert in Python/C signal processing, OpenCV, and sensor fusion — core competencies for the VILARIS MEV-Cam platform.
What We're Looking For
The Right Conversation
We are not looking for a generic investment conversation. We are looking for partners who understand operational environments, aviation and defense ecosystems, and the long-term value of embedding safety intelligence into critical infrastructure. If any of the below resonates, we would welcome a call.
01
Explore strategic fit
A 30-minute call to share more about what we are building and understand the current focus areas in impact investment, communications infrastructure, and emergency services technology.
02
ARFF / Airport segment deep-dive
Airport Rescue and Fire Fighting (ARFF) is a globally mandated, standardized market that every aviation hub in the world operates within. We would welcome a focused conversation on how OptiSafe could serve aviation emergency operations specifically — and how Airbus's ecosystem could accelerate that.
03
Platform or supply chain partnership
Beyond investment, we are actively exploring integration partnerships — particularly in drone platforms, satcom, and secure communications infrastructure where established aerospace providers could accelerate our roadmap significantly.
04
EU Horizon consortium building
The next Horizon Europe Cluster 3 (Civil Security) call is anticipated for H2 2026. A consortium including a major European industrial partner would substantially strengthen any application. We are actively mapping potential partners now — and this timeline is real.